Browsing Category : B2B Marketing

Your B2B marketing strategy needs a podcast

By Jodi Norris 01 June, 2021
Whether you’re in the bath, on a walk, cleaning the house, or making lunch, a podcast is a great way to use those spare moments. And it’s becoming more and more likely...

Bill Gatesify your CEO for your B2B tech PR/marketing strategy

By Jodi Norris 01 June, 2021
Bill Gates and Microsoft are like salt and pepper. Two names intertwined in your mind; they’re great on their own but better together.An organisation can provide a...

Sales Enablement For B2B Tech Companies with Nicole Lindenbaum

By Darren Stewart 01 June, 2021
Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share...

Top 5 B2B Growth Hacking Strategies

By Dan Butler 01 June, 2021
Growth hacking used to be the domain of the tech start-up and Internet darlings of the world, but not anymore. Many of the biggest companies in the world have used it...

The Top 5 Free Scripts You Need to Use in Google PPC Ads

By Dan M 01 June, 2021
At 93x we are firm believers in trying to automate repetitive tasks where possible so that our time is freed up to think more strategically on our clients’ accounts....

Demand Generation for B2B Tech Growth with Clemens Deimann

By Sasha Suzdaleva 01 June, 2021
In this podcast episode, FINITE host Alex Price talked all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand...

SEO vs PPC: A Guide for B2B Technology Marketing

By Darren Stewart 01 June, 2021
Introduction SEO and PPC are two of the most well-known strategies for driving traffic, leads and new business for growing B2B technology companies. It’s no...

The B2B Marketing Objectivity Trap with Rory Sutherland

By Sasha Suzdaleva 01 June, 2021
Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with...

Guide: Everything you need to know about building a B2B LinkedIn Ads campaign

By Dan M 01 June, 2021
LinkedIn’s ability to target specific personas in target companies combined with its global reach which according to Linked Newsroom stands at 740 million members in...

B2B vs B2C Marketing - Four Truths and Two Lies

By Darren Stewart 01 June, 2021
B2B and B2C marketing are, of, course, different. They target different audiences, use different channels, and play on different drivers and pain points. ...