Browsing Category : B2B Marketing

Using Martech & AI to support B2B marketing with Cindy Atinault

By Darren Stewart 01 June, 2021
Cindy Atinault is VP of Marketing at Senseye. On this episode of the FINITE podcast our host Alex Price sits down with Cindy to hear about her views on how Martecth...

Optimize the B2B funnel with Nick Roberts, Marketing Director at Global App Testing

By Sasha Suzdaleva 01 June, 2021
Nick Roberts is the Marketing Director of Global App Testing, an innovative quality assurance and testing platform that brings together humans and technology to...

Optimize a B2B SEO strategy for your tech company and website

By Jodi Norris 01 June, 2021
The SEO panel at FINITE Fest produced tactical tips you can apply to your B2B SEO strategy and boost growth for your tech company.   What content do you need for...

Guide to B2B marketing attribution in B2B tech & SaaS

By Jodi Norris 01 June, 2021
When our recent research shows that 40% of B2B tech marketers feel measuring the right KPIs is their biggest challenge, marketing attribution offers a great solution...

The 2020 Guide to Social Media Lead Generation

By Darren Stewart 01 June, 2021
Social media lead generation can be a rich reservoir of business for B2B companies. In fact, 83% of B2B marketers use social media, so ignoring this channel can put...

What is a digital marketing agency?

By Darren Stewart 01 June, 2021
In the past, businesses have mostly reached their customers through physical marketing taking place in the real world. But in 2019 things look a little...

SEO for B2B SaaS Companies With Steve Toth

By Darren Stewart 01 June, 2021
Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share...

'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer

By Sasha Suzdaleva 01 June, 2021
Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the 'B2C-ification',...

Implementing marketing automation with Dominik Elmiger, Head of Marketing at Ably

By Sasha Suzdaleva 01 June, 2021
Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps. ...

Scaling a B2B Tech Marketing Team With Guillermo Murga

By Darren Stewart 01 June, 2021
Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share...