Browsing Category : B2B Marketing

Digital Marketing Funnel: How to Build One

By Darren Stewart 01 June, 2021
What is a digital marketing funnel ? A digital marketing funnel is a phrase used to describe a way of looking at a B2B buyer journey. The idea is that the...

Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway

By Sasha Suzdaleva 01 June, 2021
Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu...

11 B2B Email Marketing Stats for 2020

By Darren Stewart 01 June, 2021
Email is one of the most consistently effective tools available to the modern-day marketer. It’s used by almost everyone, produces genuinely impressive results...

Your B2B marketing strategy needs a podcast

By Jodi Norris 01 June, 2021
Whether you’re in the bath, on a walk, cleaning the house, or making lunch, a podcast is a great way to use those spare moments. And it’s becoming more and more likely...

Bill Gatesify your CEO for your B2B tech PR/marketing strategy

By Jodi Norris 01 June, 2021
Bill Gates and Microsoft are like salt and pepper. Two names intertwined in your mind; they’re great on their own but better together.An organisation can provide a...

Sales Enablement For B2B Tech Companies with Nicole Lindenbaum

By Darren Stewart 01 June, 2021
Since the start of the FINITE podcast in 2019, we've had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share...

Top 5 B2B Growth Hacking Strategies

By Dan Butler 01 June, 2021
Growth hacking used to be the domain of the tech start-up and Internet darlings of the world, but not anymore. Many of the biggest companies in the world have used it...

The Top 5 Free Scripts You Need to Use in Google PPC Ads

By Dan M 01 June, 2021
At 93x we are firm believers in trying to automate repetitive tasks where possible so that our time is freed up to think more strategically on our clients’ accounts....

Demand Generation for B2B Tech Growth with Clemens Deimann

By Sasha Suzdaleva 01 June, 2021
In this podcast episode, FINITE host Alex Price talked all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand...

SEO vs PPC: A Guide for B2B Technology Marketing

By Darren Stewart 01 June, 2021
Introduction SEO and PPC are two of the most well-known strategies for driving traffic, leads and new business for growing B2B technology companies. It’s no...