Establishing your B2B content marketing goals
Having a crystal clear idea of what you want to achieve from your B2B content marketing campaign isn't always straightforward. You know you want your campaign to be...
B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
Marketers know the power of influencers for B2C consumers, but how about B2B? B2B influencer marketing is a strategy for you to connect with your audience directly,...
93x shortlisted for “Best use of SEO” category
We’re delighted to share that, once again, we have been shortlisted for an award for our SEO work in partnership with Kadence International!
How to use SEO to promote your B2B event
In a post-pandemic world, it’s easier than ever to host a B2B event. There’s no need to book a room, pay for the transport of speakers and order pizza.
Rory Sutherland on the psychology of B2B decision making
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how B2B marketers can be aware of biases to serve...
Identify the best ABM strategy for your B2B tech company
The ABM session from FINITE Fest is packed with useful tips on how to build and maintain a successful ABM strategy for a B2B tech company.
Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
It is more important than ever before that B2B marketers be informed about diversity and inclusion within the workplace and in their own strategies.
Brand vs. performance marketing for B2B tech companies
What is brand marketing in B2B tech? Brand is the identity of your tech company and how it is perceived by your audience. This is not just the visual identity of...
The difference between B2B and B2C content marketing
Everywhere you look, people seem to be saying the same thing about B2B and B2C content marketing:
The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares
The path to CMO is not always a straight one, but to get there you'll need ambition, confidence and a little bit of advice. On this episode of the FINITE Podcast,...