Latest Articles.

Guide to B2B tech brand marketing with Kevan Lee, Head of Marketing at Oyster

By Jodi Norris 20 July, 2021
B2B brand marketing is about how your audience perceives your brand, and is a collective result of multiple touch points and channels. It's hard to define, but on this...

Meet the team: Hervé

By Jodi Norris 13 July, 2021
What is your role at 93x? I am an SEO Executive. 

Where to start with B2B tech product positioning with Vakis Rigas, VP Marketing at Shypple

By Jodi Norris 12 July, 2021
The positioning of B2B tech products requires consideration of competitors, features and jobs to be done. Ultimately, positioning aims to find context. 

How to boost the engagement and impact of your virtual B2B events

By Jodi Norris 08 July, 2021
The FINITE B2B event marketing panel discussion is full of insights from leading marketers with deep expertise in organising and optimising physical and virtual events...

93x have been certified as an official Google Partner!

By Jodi Norris 07 July, 2021
Due to the tremendous work of our digital strategists, 93x has been certified as an official Google Partner! Google itself has recognised our growth as an agency and...

How to use customer experience data with Keith Povey, Director of Marketing at Feefo

By Jodi Norris 05 July, 2021
Do you know how to use customer experience data to improve your B2B tech marketing? 

Balance the efficiency and effectiveness of your strategy with B2B marketing operations

By Jodi Norris 30 June, 2021
The FINITE MOPs panel discussion is full of insights from leading marketers of top tech companies - Teamwork, Amazon Web Services, GFK and Sage. 

Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

By Jodi Norris 28 June, 2021
B2B marketers can fuel the growth of their startups by implementing scalable processes, getting buy-in from the C-suite, hiring the right team and using the right tools. 

Meet the team: Ronaldo

By Sasha Suzdaleva 24 June, 2021
What's your role at 93x? I’m an SEO Executive at 93x.

April Dunford on crafting stories for sales enablement in B2B tech marketing

By Jodi Norris 17 June, 2021
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects an engaging narrative. As...