Browsing Category : Thought Leadership

5 Tips for High Performance Content Marketing in 2019

By Alex Price 14 January, 2019
Making the most out of your company’s content marketing strategy should be a top priority for your team. Alongside alternative promotional efforts, content...

Should B2B Tech Companies use SEO or PPC for Lead Generation?

By x93 14 December, 2018
B2B software and technology companies have a couple of different options on the table when it comes to lead generation. Some firms prefer to invest their time...

SEO for B2B Tech Companies: Expectations vs Reality

By x93 12 December, 2018
There are a lot of misconceptions out there about SEO and how much difference it will make to your tech company’s results in B2B buyer journeys. With that in...

5 Questions B2B Marketers Should Always Ask Sales

By Alex Price 04 December, 2018
For the best results when it comes to generating B2B leads for your technology, software or SaaS brand, it is essential that both sales and marketing teams work...

How to Generate Marketing Qualified Leads

By x93 02 December, 2018
If you're a technology or software company looking to generate more inbound leads through your website, this is for you. Across complex and often lengthy...

Why Should B2B Tech Companies Use Inbound Marketing?

By x93 29 November, 2018
The latest inbound marketing methods and strategies have the potential to positively impact all B2B businesses, and particularly those in the technology or software...

B2B tech & inbound marketing: the perfect pairing

By x93 26 November, 2018
There is no denying the fact that digital disruption, technology and the internet have completely changed the way that customers behave, especially B2B buyer journeys...

2019 web design trends for B2B technology companies

By x93 22 November, 2018
If your tech company needs to design a fresh new website for 2019, it’s possible that your marketing team might benefit from taking a look at some of the latest trends...

6 Web Design Traps B2B Tech Companies Should Avoid

By Alex Price 19 November, 2018
Building a new website for a B2B tech company is always going to involve a lot of hard work and research. In the hope of helping marketers to save time and effort,...

How can inbound marketing drive lead generation?

By Alex Price 18 November, 2018
Lead generation is the process of encouraging website visitors to indicate their interest in your company’s products or services. By using the latest inbound marketing...