Latest Articles.

The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat

By Jodi Norris 10 May, 2021
The differences in B2C and B2B marketing tactics are diminishing, as digital marketers realise that psychological rules apply across most purchase decisions. On this...

Guide: gated vs ungated content in B2B marketing

By Jodi Norris 05 May, 2021
It’s time to settle the gated/ungated content debate once and for all.  This is The Final Showdown. After gated and ungated have battled it out, you’ll be able...

Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe

By Jodi Norris 04 May, 2021
Customer advocacy empowers existing customers to get involved, stay loyal and promote your products. This can help reduce churn, improve product and build brand...

Bill Gatesify your CEO for your B2B tech PR/marketing strategy

By Jodi Norris 03 May, 2021
Bill Gates and Microsoft are like salt and pepper. Two names intertwined in your mind; they’re great on their own but better together.An organisation can provide a...

Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout

By Jodi Norris 26 April, 2021
A scrappy mindset in marketing is one that ditches strict internal processes to allow for rapid movement and growth. Adam Goyette, VP Marketing a Help Scout, is a...

Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist

By Jodi Norris 19 April, 2021
Marketing technical products to technical personas comes with unique challenges a marketer should consider for a successful strategy. In this episode of the FINITE...

93x shortlisted for the “Best SEO Campaign” in partnership with Kadence International

By Sasha Suzdaleva 12 April, 2021
We are delighted to share that 93x have been shortlisted for the “Best SEO Campaign” category at the Global Agency Awards in partnership with Kadence International...

B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed

By Jodi Norris 12 April, 2021
Buyer enablement reduces the friction of your B2B buyer journey. Whether it's something you actively implement, or something you keep in mind while strategising, buyer...

Guide to B2B marketing attribution in B2B tech & SaaS

By Jodi Norris 08 April, 2021
When our recent research shows that 40% of B2B tech marketers feel measuring the right KPIs is their biggest challenge, marketing attribution offers a great solution...

Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly

By Jodi Norris 05 April, 2021
Revenue operations is a holistic approach to business growth that aligns marketing and sales to find gaps in revenue streams. It breaks down the silos often found in...