Latest Articles.

How to use customer experience data with Keith Povey, Director of Marketing at Feefo

By Jodi Norris 05 July, 2021
Do you know how to use customer experience data to improve your B2B tech marketing? 

Balance the efficiency and effectiveness of your strategy with B2B marketing operations

By Jodi Norris 30 June, 2021
The FINITE MOPs panel discussion is full of insights from leading marketers of top tech companies - Teamwork, Amazon Web Services, GFK and Sage. 

Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

By Jodi Norris 28 June, 2021
B2B marketers can fuel the growth of their startups by implementing scalable processes, getting buy-in from the C-suite, hiring the right team and using the right...

Meet the team: Ronaldo

By Sasha Suzdaleva 24 June, 2021
What's your role at 93x? I’m an SEO Executive at 93x.

April Dunford on crafting stories for sales enablement in B2B tech marketing

By Jodi Norris 17 June, 2021
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects an engaging narrative. As...

Establishing your B2B content marketing goals

By Sasha Suzdaleva 16 June, 2021
Having a crystal clear idea of what you want to achieve from your B2B content marketing campaign isn't always straightforward. You know you want your campaign to be...

B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

By Jodi Norris 14 June, 2021
Marketers know the power of influencers for B2C consumers, but how about B2B? B2B influencer marketing is a strategy for you to connect with your audience directly,...

93x shortlisted for “Best use of SEO” category

By Sasha Suzdaleva 09 June, 2021
We’re delighted to share that, once again, we have been shortlisted for an award for our SEO work in partnership with Kadence International!

How to use SEO to promote your B2B event

By Jodi Norris 09 June, 2021
In a post-pandemic world, it’s easier than ever to host a B2B event. There’s no need to book a room, pay for the transport of speakers and order pizza.

Rory Sutherland on the psychology of B2B decision making

By Jodi Norris 08 June, 2021
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how B2B marketers can be aware of biases to...