Latest Articles.

How to use Chatbots in B2B

By Darren Stewart 28 August, 2019
If you work in marketing for a B2B technology business and think that Live Chat or Chatbots aren't relevant to your business then you're wrong. Yes, when...

B2B Digital Marketing: A Beginners Guide

By Darren Stewart 22 August, 2019
If you're reading this then you probably already work for or are about to start working for a B2B company. In this guide, I'll take you through what B2B Digital...

B2B SaaS Marketing: How To Get Started

By Darren Stewart 16 August, 2019
This article is useful if you are looking for help with a go-to-market strategy for B2B SaaS, or if you already have a B2B SaaS marketing strategy and you want some...

Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify

By Jodi Norris 15 August, 2019
Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software. Alex Price sits down with Hannah to explore her role at...

'Account Based Targeting' with Ashley Kessler, Calabrio

By Jodi Norris 09 August, 2019
Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio, an innovative work force optimisation platform that empowers organisations with customer...

Balancing brand and performance marketing with Mark Walker, CRO at Attest

By Jodi Norris 28 July, 2019
Mark Walker is Chief Revenue Office at Attest - a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight...

Digital marketing challenges with on demand CMO Oren Greenberg

By Jodi Norris 26 June, 2019
In this episode of the FINITE B2B marketing in technology podcast, Alex sits down with Oren Greenberg. Oren is an experienced on demand Chief Marketing Officer and...

5 common marketing automation mistakes

By Alex Price 11 April, 2019
Marketing automation is a fantastic way for B2B tech companies and just about any other B2B businesses dealing with long, considered and complex buyer journeys...
SEO

Speed & mobile UX are key for SEO

By x93 07 April, 2019
Many digital marketers working for B2B technology companies now understand the importance of content marketing and link building as part of their SEO strategy....

Exploring culture as a part of marketing with Hannah Voss, Fluidly

By Jodi Norris 05 April, 2019
In this episode of the FINITE B2B marketing in technology podcast, Alex sits down with Hannah Voss. Hannah transitioned from B2C marketing at Post Office before...