Latest Articles.

Identify the best ABM strategy for your B2B tech company

By Jodi Norris 04 June, 2021
The ABM session from FINITE Fest is packed with useful tips on how to build and maintain a successful ABM strategy for a B2B tech company. 

Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

By Jodi Norris 03 June, 2021
It is more important than ever before that B2B marketers be informed about diversity and inclusion within the workplace and in their own strategies.

Brand vs. performance marketing for B2B tech companies

By Jodi Norris 01 June, 2021
What is brand marketing in B2B tech?  Brand is the identity of your tech company and how it is perceived by your audience. This is not just the visual identity of...

The difference between B2B and B2C content marketing

By Sasha Suzdaleva 01 June, 2021
Everywhere you look, people seem to be saying the same thing about B2B and B2C content marketing:

The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares

By Jodi Norris 31 May, 2021
The path to CMO is not always a straight one, but to get there you'll need ambition, confidence and a little bit of advice. On this episode of the FINITE Podcast,...

The ultimate guide to B2B content syndication

By Sasha Suzdaleva 30 May, 2021
Creating an impression on your target audience and encouraging them to take an interest in your business is the biggest task of any B2B content creator. 

Optimise a B2B SEO strategy for your tech company and website

By Jodi Norris 27 May, 2021
The SEO panel at FINITE Fest produced tactical tips you can apply to your B2B SEO strategy and boost growth for your tech company.   What content do you need for...

Why should B2B marketers be selective of their website host? With David Leichner, CMO at Strattic & Miriam Schwab, Co-Founder/CEO at Strattic

By Jodi Norris 27 May, 2021
A website host needs to account for performance, user experience, SEO and security. In a digitally transforming marketplace, these priorities can determine whether an...

Meet the team: Ricci

By Sasha Suzdaleva 18 May, 2021
What is your role at 93x? Digital Strategist - I help clients plan a bespoke digital strategy that will enable them to have success across the often...

We won the "Best SEO Campaign" at the Global Agency Awards!

By Sasha Suzdaleva 17 May, 2021
We are so pleased to share that we have won the "Best SEO Campaign" category at the Global Agency Awards in partnership with Kadence International - beating 9 other...