A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove
A standalone publication for B2B content can provide an excellent platform for brand awareness. Not only can it position your company as thought leaders within your...
The Top 5 Free Scripts You Need to Use in Google PPC Ads
At 93x we are firm believers in trying to automate repetitive tasks where possible so that our time is freed up to think more strategically on our clients’ accounts....
Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM
Brand amplification is how the world knows what your B2B company does, who your company is and what your company stands for. B2B marketers in tech know that brand...
Everything you need to know about building a B2B LinkedIn Ads campaign
LinkedIn’s ability to target specific personas in target companies combined with its global reach which according to Linked Newsroom stands at 740 million members in...
Flexible go-to-market planning with Melissa Ayres, CMO at Cervest
Go-to-market planning (GTM) should account for the growth goals of the business as a whole. Marketing-specific tactics should be discussed down the line, after its...
Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI
B2B tech marketing often involves an in-depth content strategy to generate leads, drive brand awareness and educate the market. On this episode of the FINITE Podcast...
Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge
A digital transformation of marketing within an organisation is often necessary to modernise a business and adapt to changing customer habits. In this episode of the...
The tools you need at each stage of ABM for a B2B tech strategy
What is ABM? Account-based marketing (ABM) is a type of marketing that hones in on one or a few organisations at a time rather than an entire market. You could...
SEO vs PPC: A Guide for B2B Technology Marketing
Introduction SEO and PPC are two of the most well-known strategies for driving traffic, leads and new business for growing B2B technology companies. It’s no...
The Comprehensive Guide to PPC in Digital Marketing
We all want more website visitors so we can sell more products or services, right? Successfully advertising our products and services comes down to savvy...