Latest Articles.

What Should Your Google Analytics Goals Be?

By Vini Sathyaseelan 09 February, 2022
Google Analytics goals, also known as conversions or events, are a useful way to keep track of a variety of website metrics. Rather than combing through all of your...

How to Set Up Google Analytics for a B2B Tech Company

By Vini Sathyaseelan 08 February, 2022
Google Analytics is an invaluable tool for B2B tech companies’ growth. The digital marketing metrics you can glean from Google Analytics are useful for making a variety...

Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend

By Vivian Fan 07 February, 2022
Data privacy is not new to the B2B world. But it now presents the challenge of both protecting an audience and learning about their purchase behaviour.

Do you have a CRO strategy for your B2B tech website?

By Darren Stewart 31 January, 2022
Do you have a plan for improving the number of conversions on your B2B tech website, or are you still seeking a way to improve lead generation and sales? 

Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International

By Vivian Fan 31 January, 2022
On this episode of the FINITE Podcast, Alex talked with James Bridgman , Head of Global Marketing at Pollinate International , about leveraging partner marketing and...

Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap

By Vivian Fan 24 January, 2022
As a B2B tech marketer, creative ideas are often necessary to attract customers and gain their attention to spark the start of their sales journey and bring awareness to...

B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG

By Vivian Fan 17 January, 2022
In a globalised marketplace, a successful B2B tech company not only needs a good marketing strategy, but great diversity. "Having had a lot of interviews and having...

The Importance of Google Analytics Audits for B2B Tech Companies

By Vini Sathyaseelan 12 January, 2022
Accurate data is essential to business operations—but many in-house marketers at B2B tech companies are using unreliable analytics to make key decisions.They often have...

Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis

By Vivian Fan 10 January, 2022
Behind every fast-growing B2B tech company is the perfect marketing strategy. Most B2B marketers rush into executing products and services to the market instead of...

ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform

By Vivian Fan 04 January, 2022
On this episode of the FINITE Podcast, Alex talked to Paul Campillo , Former Principle Brand Storyteller at Typeform . He walked us through his unconventional journey in...