Latest Articles.

Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit

By Vivian Fan 14 December, 2021
Millennials now surpass baby boomers in the B2B buyer demographic, so B2B marketers are turning to social media to meet them where they live online.  On this episode of...

Which LinkedIn Ads Types Are Right for Your B2B Campaign?

By Dan M 07 December, 2021
LinkedIn Ads are a highly effective digital marketing tool for B2B businesses. The ability to tap into LinkedIn’s vast trove of business demographic data means that you...

Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic

By Vivian Fan 06 December, 2021
"I think that BDRs reporting into marketing unite the tip of the spear when it comes to go-to-market strategy. I think it unites messaging, positioning, the experience."...

Top 10 best B2B LinkedIn Ads Campaigns

By Dan M 30 November, 2021
Linkedin Ads should be on every B2B marketing team's radar. A form of pay-per-click (PPC) advertising, Linkedin Ads give you several ways to target potential customers...

Marketing the world's fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin

By Vivian Fan 29 November, 2021
As a direct result of COVID, online meetings and virtual events have become the new normal. Hopin rode the wave of this change, as it transformed the traditional webinar...

A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security

By Vivian Fan 22 November, 2021
In a crowded B2B tech category, how can your brand stand out?

Why your customers are your best marketers with Amanda Malko, CMO at G2

By Vivian Fan 15 November, 2021
With category overload and heated competition in B2B tech, marketers are finding customer retention more difficult than ever before. However, by helping customers ...

Meet the team: Michael

By Jodi Norris 09 November, 2021
What is your role at 93x? I’ve just joined as the SEO Account Director.

Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA

By Vivian Fan 08 November, 2021
In many B2B tech companies, sales and marketing work hand in hand as one department. This new equation can sometimes equal revenue marketing. But how does it work?

How to Track Your B2B LinkedIn Ads for ROI Attribution

By Dan M 01 November, 2021
LinkedIn Ads are a powerful digital marketing tool for B2B. Because LinkedIn members must provide profile details about their professional experience and background,...