Latest Articles.

B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital

By Jodi Norris 23 February, 2021
On this episode of the FINITE Podcast, we sit down with Arthur Nobel who gives us his unique perspective on marketing from a B2B tech, venture capitalist lens. He...

Build traction on your podcast for a B2B tech marketing strategy

By Jodi Norris 15 February, 2021
With the line between work and home blurring, more people are using their spare time to advance their skill sets and expand their careers. Through online classes,...

Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre

By Jodi Norris 15 February, 2021
On this episode of the FINITE Podcast for B2B tech marketers, we talk about marketing through an acquisition, which requires both an internal and external...

The 5 Inbound Marketing Channels You Need to be Utilising

By Jodi Norris 10 February, 2021
What are inbound marketing channels? Inbound marketing channels are the various ways businesses connect with prospective customers online. This is typically...

Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk

By Jodi Norris 08 February, 2021
This episode of the FINITE Podcast talks in-depth about community marketing; the benefits, challenges, and focus points of growing and sustaining a community to...

2021 Guide: Web Design for B2B Tech Companies

By Alex Price 03 February, 2021
Around 53% of B2B clients make at least half of their buying decisions online according to studies, and more than 63% use the internet for at least half of their...

Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot

By Jodi Norris 01 February, 2021
This episode of the FINITE Podcast talks you through a step by step guide to building an inbound media engine. By utilising content, you can reach and influence your...

Your B2B marketing strategy needs a podcast

By Jodi Norris 29 January, 2021
Whether you’re in the bath, on a walk, cleaning the house, or making lunch, a podcast is a great way to use those spare moments. And it’s becoming more and more likely...

2021 Guide: Inbound Marketing for B2B Tech Companies

By Alex Price 25 January, 2021
According to marketing software company Pardot, around 82% of B2B buyers will start their purchase journey using a search engine like Google, and 89% of B2C customers...

The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

By Jodi Norris 25 January, 2021
The relationship between acquiring customers and retaining them is an important dynamic between or within marketing teams. Find out how two top leaders at Sprout...