Latest Articles.

The Top 5 Free Scripts You Need to Use in Google PPC Ads

By Dan M 24 March, 2021
At 93x we are firm believers in trying to automate repetitive tasks where possible so that our time is freed up to think more strategically on our clients’ accounts....

Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM

By Jodi Norris 22 March, 2021
Brand amplification is how the world knows what your B2B company does, who your company is and what your company stands for. B2B marketers in tech know that brand...

Guide: Everything you need to know about building a B2B LinkedIn Ads campaign

By Dan M 18 March, 2021
LinkedIn’s ability to target specific personas in target companies combined with its global reach which according to Linked Newsroom stands at 740 million members in...

Flexible go-to-market planning with Melissa Ayres, CMO at Cervest

By Jodi Norris 15 March, 2021
Go-to-market planning (GTM) should account for the growth goals of the business as a whole. Marketing-specific tactics should be discussed down the line, after its...

Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI

By Jodi Norris 08 March, 2021
B2B tech marketing often involves an in-depth content strategy to generate leads, drive brand awareness and educate the market. On this episode of the FINITE Podcast...

Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge

By Jodi Norris 01 March, 2021
A digital transformation of marketing within an organisation is often necessary to modernise a business and adapt to changing customer habits. In this episode of the...

The tools you need at each stage of ABM for a B2B tech strategy

By Jodi Norris 01 March, 2021
What is ABM?  Account-based marketing (ABM) is a type of marketing that hones in on one or a few organisations at a time rather than an entire market. You could...

B2B SEO vs PPC: A Guide for B2B Technology Marketing

By Darren Stewart 26 February, 2021
Introduction SEO and PPC are two of the most well-known strategies for driving traffic, leads and new business for growing B2B technology companies. It’s no...

The Comprehensive Guide to PPC in Digital Marketing

By Dan Butler 25 February, 2021
We all want more website visitors so we can sell more products or services, right?  Successfully advertising our products and services comes down to savvy...

B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital

By Jodi Norris 23 February, 2021
On this episode of the FINITE Podcast, we sit down with Arthur Nobel who gives us his unique perspective on marketing from a B2B tech, venture capitalist lens. He...